WOGO is an adventurous brand.
WOGO is driven by independence and fulfillment. Its own and that of those who follow it. But above all its greatest attribute and the one that moves it the most is freedom. The one that its clients feel by not depending on anyone to move.
The freedom to have all the services for your vehicles at hand; that they feel when they can enjoy the passion for their motorcycle, their bike or their car without worries. WOGO has a free personality, in which it expresses itself easily, in which its authenticity is the key to its communication and in which it dares to go for more every day.
Communication Tone
NEAR:
Smiling, Friendly, Willing, Inclusive, Expert.
It cares about connecting with the essence of people, it focuses on understanding people, knowing them and being clear about their needs.
AUTHENTIC:
Original, True to its essence, Safe, Happy, Real.
It is transparent. It shows itself as it is: simple, kind, irreverent but responsible.
RELAXED:
Free, Practical, Modern, Fresh, Open. It is practical, it does not get tangled, you want to enjoy your time to the fullest. Their language is simple and pleasant. its images are simple.
DARE / CHALLENGING:
Creative, Curious, Risky, Enterprising, Urban. Turn every challenge into an opportunity. It is always willing to learn and undertake. It often challenges its followers to find new ways to enjoy life. it says things head-on.
Concept
WOGO as a logo concept is thought from two principles, energy and omnipresence. Energy in the sense of movement and mobility. The omnipresence in the sense that we want to cover all the sectors of our industry and all the coverage areas in the places where we are, for that reason the use of the two symbolic elements; the beam and location pin.
These two symbols used together, based on abstraction and comic book technique, thus create the WOGO logo. Taking as reference inspirations from the 80’s and 90’s and the technological influence in the graphic finishes and color.
Creation
The logo is made up of two elements: the isotype and the logo.
The isotype thought from the ascending diagonals that make up the “ray” resembling a two-dimensional depth.
In addition to that, the isotype has a circular base alluding to the location pins that carry the same technique of two-dimensionality.
The logo based on a circular geometric typeface, with some strokes of the isotype to generate unity.
Color
MAIN CHROMATIC PALETTE
The color palettes are based on the tones used in the 80s and 90s, thought in a technological approach, wanting to highlight these tones to stand out in the industry.
SECONDARY CHROMATIC PALETTE
It is important to highlight that these palettes should not be modified, since their construction was a fundamental axis of the creation of the brand and its DNA.
Applications
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Merchandising
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